Kitsmas is coming to West 4th Avenue on November 24

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      Vancouver's Zara Durrani is perhaps best known as a TV host, fashion commentator, and actor. But last night, she put on her impressario's hat, co-organizing the media launch of a new Christmas promotion by the Kitsilano 4th Avenue Business Association.

      Called Kitsmas, it will feature valet parking for holiday season shoppers from Thursdays to Saturdays, starting on November 24. It's one of several attractions, most of which will be available seven days a week.

      "We're also going to be offering them hot chocolate, gift cards, gifts on the streets, and if they use the hashtag Kitsmas, they can win a $500 shopping spree on West 4th," Durrani said at the event, which was held at Savoie Clothing.

      It's open to anyone who tags #Kitsmas on their Facebook, Twitter, or Instagram accounts.

      The Kitsilano 4th Avenue Business Improvement Association is making it easy to write to Santa.
      Charlie Smith

      Durrani added that there's going to be plenty of mistletoe along the street, as well as opportunities for kids to send letters directly to Santa. Businesses will be raising money for Canuck Place, which is a children's hospice at 1690 Matthews Street in Vancouver.

      The executive director of the Kitsilano 4th Avenue Business Improvement Association, Jane McFadden, cooked up the name "Kitsmas" with Durrani.

      It came while the two were discussing fall fashion trends.

      Last night's event included a Durrani-organized fashion show, which featured colourful attire and accessories from stores along West 4th.

      Her favourites this year include sweatshirts with writing, bright yellow rainboots, red jackets on men, and floral patterns.

      "Don't be afraid to play with colour," Durrani advised. "Mix up patterns. Showcase your personality and your style."

      Among those in attendance was Vancouver actor Lee Majdoub, who recently returned from Morocco after filming an episode of Prison Break.