In anticipation of Fall For Local’s biannual pop-up market, taking place from April 29 to 30 at the Pipe Shop Building (115 Victory Ship Way, North Vancouver), we’re getting to know some of the fair’s 75-plus independent brands and small-business owners from across the country.
Today, we meet Jacquie Moysir, owner and floral designer at Il Fioraio Floral Design.
Who are you?
My name is Jacquie Moysir, owner and floral designer at Il Fioraio Floral Design. I specialize in small events, pop-up shops, and monthly creative workshops.
My career as a floral designer began a few years ago, though my enthusiasm for flowers started long before that. My grandparents were farmers and avid gardeners; they shared with me their wisdom for both agriculture and horticulture.
In 2010, I decided to live my dream of becoming a floral designer and enrolled in a school for floral design in Buenos Aires, Argentina. Today, here I am doing what I love: floral design.
What’s the story behind your brand?
The name "Il Fioraio" is Italian for "the "florist". My husband’s family immigrated to Argentina from Italy. Since it was my love for my husband that brought me to Argentina, I felt it was fitting that the company have an Italian name.
Why did you decide to start your own business?
Throughout my life, I’ve been a creative person and have enjoyed the beauty that flowers bring. Il Fioraio was born out of a passion for floral design.
I started my floral company to provide affordable, creative, and enjoyable workshops and to brighten people's spaces with reasonably priced floral designs. I believe that fresh flowers can be an inexpensive luxury.
What’s your favourite part of being your own boss?
My favourite part is, unquestionably, the freedom to express myself through flowers. Being my own boss has also allowed me to move back to the West Coast, where the ocean and nature are what inspire my designs each and every day.
Sending local love to…
I just love the the Beach Waves salt spray by Coast Beauty Co. The founder, Melissa Bailey, creates amazing products for your lovely locks.