You know Apple has got an announcement about television and movies when J.J. Abrams is in the house for the media briefing. The producer and director was in the Steve Jobs Theatre in Cupertino, California, for the company's event today (September 12).
Apple TV 4K, with the same chip that is in the iPad Pro, enables better colour ranges and higher resolutions.
The price of buying TV episodes and movies will not change despite the bump in visual quality. And if you bought an HD version of a film, you get the 4K version at no charge.
Canada is also getting the TV app, which means you can use your Apple TV as a tuner to access your local channels.
Live sports and live news are coming to the Apple TV app, too.
Apple TV 4K will be available to preorder on September 15 and will ship on September 22. It will cost $229 for a 32 GB hard drive, and $249 for a 64 GB hard drive.