J.D. Power and Associates measured Canadians' satisfaction with their primary auto insurer. No surprise to some, ICBC placed last. The provincial Crown corporation's customer satisfaction ranking of 651 was actually the lowest recorded across the country.
J.D. Power surveyed 11,620 auto insurance policyholders across Canada in June and July. The study took five factors into account: interaction, price, policy offerings, billing and payment, and claims.