Cannabis connoisseurs may soon be able to get “Eight Miles High” with David Crosby branded weed.
Today (July 18), the Mighty Croz announced he’s looking to license his name to a "national or global cannabis company".
“People have been asking me to do a quality cannabis brand and with legalization expanding, now is the right time,” says Crosby in a news release.
“Our first priority is partnering with a leading cannabis company.”
The two-time Rock and Roll Hall of Famer is who the world can thank for the bands Crosby, Stills, Nash & Young and The Byrds, and dozens of chart toppers including the abridged reinvention of Bob Dylan's "Mr. Tamborine Man".
A website for the hopeful cannabis brand has already gone live. It reads: “With a global fan base in the tens of millions, David Crosby has remained at the forefront of music and social change for over five decades. His music career is as vibrant as ever with four new albums in the last four years and an international concert tour. As a lifelong supporter of cannabis legalization, David Crosby epitomizes the cannabis culture.”
The site says Crosby intends to produce flower, pre-rolls, extracts, and edibles, all under the proposed brand name: “Mighty Croz”.
Crosby is the latest musician lining up to transition into the cannabis industry. Canadian rock icons The Tragically Hip just launched a line of lyrically-inspired strains with Ontario-based licensed producer, Up Cannabis. In April, Invictus MD Strategies named The Demon, Gene Simmons from Kiss, their Chief Evangelist Officer. Then, of course, there are the music-to-weed crossover veterans like Willie Nelson (Willie’s Reserve) and Snoop Dogg (Leafs by Snoop) who already have product on the market.
Don’t get your hopes up for an appearance to accompany the product launch in the Great White North. Despite the impending federal legalization, Canadian law prohibits the celebrity endorsement of cannabis. Health Canada also recently issued a statement warning federally licensed producers of “serious consequences” if caught promoting their weed with events like music festivals.
It may be worth it to brave the border crossing to sample the product, depending on which company bites. Frankly, if Croz’s weed is as good as his music, none of us are likely to remember our names.