Emmy Award-winning television show host, entrepreneur, bestselling author, and weed industry convert Martha Stewart is set to keynote the World Cannabis Congress (WCC).

The annual conference is presented by cannabis publication Civilized and takes place in Saint John, New Brunswick, from June 16 to 18. Past speakers include comedian Chelsea Handler, chair of the Canadian Task Force on Cannabis Legalization Anne McLellan, and activist Steve DeAngelo.

"I look forward to sharing my knowledge and experience in the lifestyle space with this tailored audience," said Stewart in a release. "As I begin to collaborate on products for the CBD market, and as the demand for these types of product grows, I'm very interested in the conversations and connections at this event."

Recently, Ontario licensed producer (LP) Canopy Growth Corp. announced it had drafted Stewart to consult on a line of cannabidiol (CBD) products for people and their pets.

She has also co-hosts a weekly cooking show with Snoop Dogg. The duo hold high class dinner parties and infused cooking seminars for some of their favourite 4/20-friendly celebrity friends like Wiz Khalifa, Seth Rogen, and 50 Cent.

Unfortunately, Stewart isn’t there to drop tips on perfecting Kush crème brûlée, or host tutorials on dried flower arranging, or even how to DIY your way to a more welcoming grow-op. We can only dream. Stewart is attending WCC to talk business, said Civilized in a release.

An accomplished lady boss, the Martha Stewart brand “reaches approximately 100 million consumers” and her various products are “found in over 70 million households.” From cast iron cookware to crafting kits, she’s got her name on every kind of home good imaginable.

In the release, Derek Riedle, Civilized’s publisher said he’s looking forward to hearing what Stewart has in store for the cannabis market.

"Martha Stewart is the perfect example of where the cannabis industry is headed," adds Riedle. "This is an industry that's quickly moved from the backroom to the boardroom. We're able to attract phenomenal, top-tier talent and experts like Martha Stewart because of the legitimacy the cannabis industry is amassing, as well as the calibre of the audience we have in the room at WCC."

Canopy Growth’s founder and chairman Bruce Linton is also attending as keynote.