I am completely ignored throughout the year. But when it’s their birthday week, they seek me out. Suddenly there’s a request for them to follow me. Pandemic or no pandemic, this is a connection clearly needing “likes” and another “happy birthday” message even though they don’t give a rats ass about me. Fortunately I never run into them so they will forget that they needed me this one week of the year. I’m only mirroring what they give: nothing.