Join Simply Computing in celebrating World Backup Day and win a LaCie hard drive

      (This story is sponsored by .)

      When it comes to things like managing your data security, it can be easy to assume that the worst will never happen to you. But disasters happen. A lot. In fact, losing files or information is far more common that you might expect. Accidents, viruses, theft, and fraud are just a few of the ways that your data can be lost.

      Losing your most important documents, your treasured photographs, or your favourite music is distressing, not only emotionally but financially. Data recovery costs anywhere from $300 to $1,500, and even then there are no guarantees. That’s because there are some situations where you just can’t get your data back. If you’re the sort of person who keeps your life on your phone, then it might alarm you to know that 113 phones are lost or stolen in the world every minute.

      But it’s not just individuals that are at risk of losing data, because it’s becoming more common that businesses are being targeted by fraudsters as well. If you are a freelancer or run your own company, it’s crucial that you have some protection in place.

      takes place on Sunday (March 31), so there’s never been a better time to take stock and back up your files, whether it’s your personal data or your business that’s at risk.

      The truth is, anyone can become a victim of fraud—even the best of us. And even the experts at , who recently mitigated a disaster.

      “One of our customers, a large, reputable postsecondary institution, placed a very large order for a specific type of hard drive,” says Amanda Cameron, the company’s chief operating officer. “This wasn’t particularly unusual for them and we shipped the order to a warehouse they specified. However, shortly after we released the shipment, we realized it was a fraudulent order.”

      Although Simply was able to recover the shipment before it reached its destination, the vendor would not take back the inventory. But with every challenge comes opportunity. And in this case, the opportunity is yours. To quickly clear out the large quantity of surplus hard drives, Simply is selling them out well below cost.

      If you act now, you can pick up the for $129.99—that’s $110 below the manufacturer suggested retail price and a small price to pay for the peace of mind and security of your stuff.

      Investing in a hard drive, like the LaCie 2 Terabyte (TB) Rugged Mobile Hard Drive with Thunderbolt and USB 3.1 Type-C, is a great way of securing your files.

      Not only does this bus-powered and rugged hard drive offer enhanced data-transfer rates of up to 130 megabytes (MB) per second, it also comes equipped with an integrated Thunderbolt cable and a USB 3.1 Type-C port designed to connect the drive to a variety of Windows and Mac computer configurations.

      When you consider that one TB stores approximately 300,000 photos, 40 days of video footage, 200,000 songs, or 500 movies, this hard drive is more than sufficient for most.

      Better still, it has been designed so that it’s crush-, drop-, dust-, and water-resistant so you can use it on-the-go. Plus, general protection is provided by a limited three-year warranty and includes one in-lab recovery attempt. That’s important because electronics, like anything, have an expiry date. A hard drive can fail after five years. So even if you own a hard drive now, you should be thinking about replacing it if it’s more than a couple of years old. You can buy the LaCie model in-store or online, while supplies last.

      Even if you miss your chance on this limited-time offer, there’s still no excuse not to back up your files. Simply has a whole selection of external storage drives, including some great options from LaCie and . G-Tech hard drives are highly reliable and formatted for Apple out the box. They also come with a three-year warranty. As an added bonus, from now through Sunday (March 31), Simply is offering price reductions on G-Tech hard drives so you can pick up a one-TB for $79.99 (usually $99.99), a two-TB for $114.99 (usually $129.99), or a four-TB for $169.99 (usually $184.99).

      The friendly and knowledgeable staff at Simply is delighted to help you find something to best suit your needs and can assist with setting it up. Backing up your files can be done manually, using a copy and paste method. Or, for Mac users, the Time Machine software—which works in the background, saving your data as you go—is a good option.

      It is recommended to have your data saved in at least two places, with many professionals having three—one of which is off-site. In addition to an external hard drive, you can use a cloud system such as iCloud, Google Drive, or Backblaze. That’s because no one system is bulletproof.  

      It was recently that social media site MySpace lost years’ worth of music that has now been deleted permanently. The company’s data-privacy officer confirmed that files were corrupted due to a server migration and they were unable to be transferred over to the updated site.

      In other words, no one is safe.

      Don’t be an April fool! Take and secure your data. Enter to win a  from Simply Computing, valued at $239.99, below.

      Data loss is far more common than you might expect.
      Simply Computing


      This contest has ended.

      Contest Deadline: Tuesday, April 16, 3:00 am
      Winner(s) will be contacted either by phone or email.

      See full contest details & rules