As the COVID-19 pandemic has created numerous challenges for food banks across the country, some media corporations are lending a helping hand to raise awareness about their plight as they try to address food insecurity of Canadians.
Food Banks Canada (FBC), which supports 650 food banks and assists thousands of programs across the nation, announced its goal of raising $150 million for funding the Canadian public’s need for food, including those in quarantine at home, for the next 90 days.
According to FBC, some food banks are experiencing a 50-percent drop in donations and only a few weeks of food supplies left.
In addition, FBC is dealing with adapt client delivery processes to social distancing while undergoing decreased numbers of volunteers.
Rogers announced on March 23 that it is donating one million meals while launching an awareness campaign.
Rogers will broadcast public service announcements in high rotation on its 108 television and radio assets (including social and digital platforms)
Anyone who wants to make a contribution can visit the FBC website.
Meanwhile, Shaw Communications announced today (March 24) that it will donate $1 million to Community Food Centres Canada. In addition, Shaw also announced today that it will provide two months credit to all Shaw customers signed up to the federal government’s Connecting Families initiative, which helps Canadians families struggling to afford internet access.
Shaw has also opened Shaw Go WiFi hot spots across Western Canada for free.