Hospital green is the new spring colour trend at Canada Goose: the luxury-outerwear brand better known for $1,000-plus parkas is going to dedicate factories to scrubs and patients' gowns.
The global fashion force, whose driving motto is "extreme weather outerwear", has committed to produce medical gear at its manufacturing facilities in Toronto and Winnipeg, with a pledge to extend production beyond that as needed.
Production is set to begin early next week, with about 50 employees per facility working on the urgently needed gowns and scrubs, with an initial goal of 10,000 units.
It expects to start delivery by the end of that week.
The gear will be donated locally at no cost.
"Our employees are ready, willing and able to help, and that’s what we’re doing. It’s the Canadian thing to do," CEO and president Dani Reiss said in the announcement today.