It’s no secret that British Columbia’s food and beverage industries have struggled to ride out waves of financial challenges during the unpredictable conditions of the COVID-19 pandemic, and there have been many an unfortunate casualty along the way. 

What may be less seen is how those working within food and beverage service industries have adapted to new protocols and health measures (not to mention handling customers who may not be abiding by health regulations) while at the same time delivering hospitable experiences for guests.

A new province-wide campaign aims to change that.

The B.C. Restaurant and Foodservice Association (BCRFA) is joining forces with Sumac Ridge Estate Winery, Town Hall Brands, and Save-On-Foods to launch the #StandUpForService campaign to boost awareness about and recognize excellence in food service industries.

Until May 23, the BCRFA is accepting submissions of stories about and nominations for those toiling away in B.C. food industries—including servers, cooks, colleagues, and more—who are maintaining an impressive balancing act of offering stellar dining experiences while upholding provincial COVID-19 health guidelines.

Each week, one restaurant worker will be chosen to receive a $100 Save-On-Foods gift card and a gift from Sumac Ridge Estate Winery.

At the end of the 12 weeks of the campaign, four top individuals will be selected to receive a special Sumac Ridge Estate Winery gift and a $250 Save-On-Foods gift card. They will also be featured on the social media of the BCRFA and B.C. Tastes Better. Full details can be found at the BCRFA website.