Connecting with loved ones over food

Jamjar - Folk Lebanese Food

Jamjar tells a story of communal living and sharing food as a means to connect. The idea originates from the heart of Lebanese culture based on hospitality and generosity. Due to the abundance of fruits in Lebanon year round, households convert excess produce into jams that they end up using and sharing with neighbors, friends, and family members. We find that this unspoken ritual of showing affection through jam jars was the perfect means to bring our vision to life.