Japanese automaker Toyota is in an exclusive club.
It's one of 15 members of The Olympic Partner Programme, giving it the right to hawk its products with the IOC's logo.
But Toyota has decided to ditch its Olympic-themed ads even though it reportedly spent nearly US$1 billion back in 2015 to become a TOP sponsor until 2024.
The company's CEO, Adio Toyoda, will not attend the opening ceremony, though the company will continue to support about 200 athletes affiliated with the company.
Tokyo has had 189,184 cases of COVID-19 and recorded 2,252 deaths. There were 12,615 new cases over the last 14 days.