Plant-based eatery Virtuous Pie set to open at UBC

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      It’s no secret that Vancouver loves its plant-based food spots—a healthy trend that’s been rapidly growing in the city the past few years.

      And it’s not appearing to slow down.

      Virtuous Pie, a popular plant-based restaurant in Chinatown, is gearing up to open its second Vancouver location at the University of British Columbia (3339 Shrum Lane) tomorrow (February 28).

      The 2,000-square-foot space will feature indoor and outdoor seating, and a selection of its most popular menu items.

      Hungry students and faculty will be able to get their hands on tasty bites like plant-based pizzas, dairy-free ice cream, soft-serve ice cream, vegan doughnuts from Dipped Doughnut Co., Matchstick coffee, and more.

      “Soft-serve ice cream is clearly having a moment,” said Jim Vesal, Virtuous Pie’s director of culinary and business development, in a press statement.  “Our ice cream has become so popular and we wanted to expand on that.  We’re starting with two flavours, vanilla and strawberry, that you can enjoy as a single flavour, a twist or you can make it a sundae. New flavours and sundaes will rotate seasonally.”

      Students will have another food outlet to check out.

      New menu picks include the Peking Express pizza (five-spice onion cream, hoisin-pulled mushrooms, cashew mozzarella, crispy shallows, and sesame) and steak-and-eggs breakfast pizza (steak curls, tofu scramble, oven-dried tomatoes, and fresh chimichurri), among others.

      The interior is designed by Mason Studio, and features plenty of natural light in a modern space. Terrazzo flooring, plants, and artwork by local artists create an inviting environment for students to take a study break.

      “I think we can safely say that the appetite for plant-based food is here to stay,” said Lia Loukas, Virtuous Pie’s director of marketing and business development, in a press statement. “With Virtuous Pie, we wanted to ensure that people who are vegan, or those who want to incorporate more plant-based meals into their diets, have a place where they don’t have to sacrifice flavour, break the bank, and in a space that is inclusive and enjoyable to hang out in. So opening up near the university made a lot of sense.”

      Virtuous Pie first opened in Chinatown in September 2016, followed by a second spot in Portland last June. The eatery plans on expanding to Toronto later this year.

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