From fashion labels to cosmetic lines, brands of all sorts are adopting an environmental stance these days—not just ’cause it gives them a do-good edge in an increasingly crowded market, but because, well, it’s just nice to do something for the rapidly warming Earth that seems to be crumbling around us, isn’t it?
Enter Ocean Blu, a recently launched vodka soda from B.C. that seems to be leading the charge in the category of environmentally minded libations. Available in two flavours—Pomelo Nectar and Coastal Berry—the low-calorie sip is the “preferred vodka beverage” of the Vancouver Aquarium and will also be available to attendees at the inaugural Skookum Festival, which will bring headliners The Killers and Florence + the Machine to Stanley Park from September 7 to 9.
Available in cans, the drinks come in recyclable cardboard packages sans traditional plastic rings, which pollute oceans and trap marine life, and 25 cents from every six-pack sold goes to environmental initiatives that support the health of our waterways.
In addition, Ocean Blu is partnering with the Great Canadian Shoreline Cleanup, a national conservation initiative of Ocean Wise and WWF Canada, for the spring and summer 2018 seasons to conduct beach cleanups in Vancouver on Friday (April 6) and June 8. Interested attendees may RSVP online.
“Ocean Blu is making a substantial contribution each year to support the Great Canadian Shoreline Cleanup…which engages tens of thousands of people each year to keep our shorelines free of garbage and debris,” said Jeremy Douglas, vice president of development for Ocean Wise, in a media release. “As a self-supporting nonprofit organization, partnerships like this one with Ocean Blu are essential to our work to advance ocean conservation and protect aquatic ecosystems.”
Ocean Blu is now available at private liquor stores. Each can contains 100 calories—it’s sweetened with Stevia leaf extract—and five percent alcohol.