Tim Hortons launches rewards program for customers

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      Beginning today, those who regularly frequent Tim Hortons will be rewarded through the coffee chain’s new loyalty program, Tims Rewards.

      Guests will be eligible for a free hot-brewed coffee or hot tea (any size), or baked good (except Timbits and bagels) after every seventh visit.

      There are several ways for Tim’s customers to partake in its new rewards program:

      • Visit any eligible Tim Hortons restaurant in Canada to receive a reusable loyalty card
      • Download Tims Rewards to your digital wallet on your iPhone or Android device and use it the same way as you would use a reusable loyalty card
      • Download the updated Tim Hortons mobile app, which allows you to track your status, scan for rewards and order directly through the app where you can earn visits and redeem rewards

      For a limited time, registered guests will receive a free reward after making a purchase of more than $1.50. Tim Hortons will also be rolling out new mobile offers and discounts in the following months.

      "Tim Hortons has some of the most loyal guests in Canada, and Tims Rewards allows us to say thank you," Alex Macedo, president of Tim Hortons, said in a press statement. "We heard from our guests that a new rewards program had to be easy to use and redeem, that's why we offer both a reusable card and a digital friendly app."

      Tim Hortons operates more than 4,800 locations in Canada and around the world, including the U.S., Mexico, Europe, the Philippines, and the Middle East. Last month, the coffee-and-doughnut giant opened its first location in China.