A Victoria-based YouTube creator who goes by the name “SAS” has amassed more than a billion views from her uploads, which are categorized as autonomous sensory meridian response (ASMR)-mukbang (an online broadcast of hosts eating large amounts of food) videos.
Essentially, she eats good food and chews loudly to engage her audience (read: make a healthy living).
For those who aren’t familiar with this Internet subculture, ASMR-mukbang or ASMR-eating videos have become a global phenomenon because the featured noises (slurping ramen noodles, biting crispy fried chicken, and chewing into squishy candies) supposedly help people experience a minor euphoria defined by tingling sensations and positive feelings.
Beyond the scientific definitions of what make ASMR-mukbang videos so popular with people around the world, the simple act of watching people eat gourmet foods can bring enough satisfaction to viewers looking to de-stress or build up an appetite for their next meal.
SAS’s first upload was back in November 2016, where she filmed herself eating sushi—specifically, a Dynamite roll. In the 15:39-long video with more than 350,000 views, she whispers, chews, and gulps.
Her newest video has her eating candied and fresh strawberries with a side of whipped cream, and features extremely loud crackling, crunching, and chewing sounds.
But her most popular upload, which has reached nearly 30-million views, shows her eating raw honeycomb. The video features the same type of triggering noises: sticky chewing and crunchy biting.
It’s obvious that the Victoria-based YouTuber has found success with her content: she has 5.7-million YouTube subscribers, and 1.3-million Instagram followers. SAS uploads to her YouTube channel every day, and eats a diverse range of foods that includes fried chicken, cheesy spicy noodles, lobsters, frozen fruits, macarons, doughnuts, sashimi, and jelly.
Although many people can find ASMR-mukbang videos triggering and satisfying, some find it rather disturbing and disgusting.
We’ll let you decide if this video trend is your cup of tea.