Victoria-based YouTuber racks up over a billion views with ASMR-eating videos

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      A Victoria-based YouTube creator who goes by the name “SAS” has amassed more than a billion views from her uploads, which are categorized as autonomous sensory meridian response (ASMR)-mukbang (an online broadcast of hosts eating large amounts of food) videos.

      Essentially, she eats good food and chews loudly to engage her audience (read: make a healthy living).

      For those who aren’t familiar with this Internet subculture, ASMR-mukbang or ASMR-eating videos have become a global phenomenon because the featured noises (slurping ramen noodles, biting crispy fried chicken, and chewing into squishy candies) supposedly help people experience a minor euphoria defined by tingling sensations and positive feelings.

      She eats many types of foods from around the world, including fresh sushi and sashimi from Japan.

      Beyond the scientific definitions of what make ASMR-mukbang videos so popular with people around the world, the simple act of watching people eat gourmet foods can bring enough satisfaction to viewers looking to de-stress or build up an appetite for their next meal.  

      SAS’s first upload was back in November 2016, where she filmed herself eating sushi—specifically, a Dynamite roll. In the 15:39-long video with more than 350,000 views, she whispers, chews, and gulps.


      Her newest video has her eating candied and fresh strawberries with a side of whipped cream, and features extremely loud crackling, crunching, and chewing sounds.

      But her most popular upload, which has reached nearly 30-million views, shows her eating raw honeycomb. The video features the same type of triggering noises: sticky chewing and crunchy biting.


      It’s obvious that the Victoria-based YouTuber has found success with her content: she has 5.7-million YouTube subscribers, and 1.3-million Instagram followers. SAS uploads to her YouTube channel every day, and eats a diverse range of foods that includes fried chicken, cheesy spicy noodles, lobsters, frozen fruits, macarons, doughnuts, sashimi, and jelly.

      Although many people can find ASMR-mukbang videos triggering and satisfying, some find it rather disturbing and disgusting.

      We’ll let you decide if this video trend is your cup of tea.





      SAS uploaded her first ASMR-mukbang video in 2016.