Victoria-based YouTuber racks up over a billion views with ASMR-eating videos

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      A Victoria-based YouTube creator who goes by the name “SAS” has amassed more than a billion views from her uploads, which are categorized as autonomous sensory meridian response (ASMR)-mukbang (an online broadcast of hosts eating large amounts of food) videos.

      Essentially, she eats good food and chews loudly to engage her audience (read: make a healthy living).

      For those who aren’t familiar with this Internet subculture, ASMR-mukbang or ASMR-eating videos have become a global phenomenon because the featured noises (slurping ramen noodles, biting crispy fried chicken, and chewing into squishy candies) supposedly help people experience a minor euphoria defined by tingling sensations and positive feelings.

      She eats many types of foods from around the world, including fresh sushi and sashimi from Japan.
      SAS-ASMR/YouTube

      Beyond the scientific definitions of what make ASMR-mukbang videos so popular with people around the world, the simple act of watching people eat gourmet foods can bring enough satisfaction to viewers looking to de-stress or build up an appetite for their next meal.  

      SAS’s first upload was back in November 2016, where she filmed herself eating sushi—specifically, a Dynamite roll. In the 15:39-long video with more than 350,000 views, she whispers, chews, and gulps.

      SAS-ASMR/YouTube

      Her newest video has her eating candied and fresh strawberries with a side of whipped cream, and features extremely loud crackling, crunching, and chewing sounds.

      But her most popular upload, which has reached nearly 30-million views, shows her eating raw honeycomb. The video features the same type of triggering noises: sticky chewing and crunchy biting.

      SAS-ASMR/YouTube

      It’s obvious that the Victoria-based YouTuber has found success with her content: she has 5.7-million YouTube subscribers, and 1.3-million Instagram followers. SAS uploads to her YouTube channel every day, and eats a diverse range of foods that includes fried chicken, cheesy spicy noodles, lobsters, frozen fruits, macarons, doughnuts, sashimi, and jelly.

      Although many people can find ASMR-mukbang videos triggering and satisfying, some find it rather disturbing and disgusting.

      We’ll let you decide if this video trend is your cup of tea.

      SAS-ASMR/YouTube

       

      SAS-ASMR/YouTube

       

      SAS uploaded her first ASMR-mukbang video in 2016.
      SAS-ASMR/YouTube

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