(This story is sponsored by JAK'S Beer Wine and Spirits.)

Perhaps you’re looking for that perfect summer rosé for patio-sipping with friends, or a different local beer to bring to a party because you can’t show up empty handed, or something to sip and savour for a quiet night in. Whatever the occasion, JAK’S Beer Wine and Spirits has you covered.

JAK’S has all the basics but also boasts a unique product selection across its 15 locations, which can often inspire guests to ditch the old-faithful and try something new. This process is made easier by JAK’S Service Champions who share their knowledge and passion for beer, wine, spirits, and the stories behind the labels. It might be the product selection that originally draws a guest in, but it’s the knowledge of the JAK’S people and their focus on providing outstanding customer service that helps turn guests into regulars. 

At JAK’S, the buyers are always testing new products (it’s a tough job, but someone has to do it) and they carefully curate JAK’S product offerings to ensure they are a good fit. Beyond the tried-and-true staples, everything you see on the shelf is there for a reason—from local demand, quality, and value, to exclusive products you can’t get anywhere else.

It isn’t lost on JAK’S that it’s part of a fun industry with fun product offerings that are almost always on the table to celebrate special occasions or milestones. JAK’S embraces this and celebrates everything from National Rosé Day, World Whisky Day, and Malbec World Day at the store level through tastings, décor, and of course by dressing the part. The team finds any excuse to showcase timely products, raise a sample glass with customers, and spread some cheer, whether it’s during a traditional holiday season like Christmas, or it’s National Margarita Day! And now the team at JAK's has more reason to celebrate as the recent winner of the Georgia Straight’s Golden Plates 2019 award for Best Private Liquor Store.

Lastly, you might be wondering, who is JAK? The name is a nod to JAK’S chairman: John Andrew Kettlewell (JAK). It all started out as a little Australian pub more than 75 years ago, and while the business has evolved over the years, JAK’S commitment to guest service and its family values has remained as strong as its finest whisky.