In the blink of an eye, summer feels like it’s coming to an end.
But that doesn’t mean anybody wants to acknowledge the fact that sunsets on the beach and barbecues on the patio will be no more—unless you’re a global beverage conglomerate ready to bring back a popular seasonal product.
Yes, we’re talking about Starbucks.
The coffee giant is declaring August 27 as the “first day of fall”, in order to celebrate the return of its popular autumn drink, pumpkin spice latte (PSL).
Made with real pumpkin, cinnamon, nutmeg, and clove, Starbucks’s pumpkin spice latte first entered the market in 2003.
Since the food trend has been leaning toward healthier coffee alternative the past few years, customers can order the PSL with non-dairy alternatives like soy, coconut, or almond milk.
It doesn’t matter if the weather forecast predicts next Tuesday will be 27 degrees, or that people will still be in shorts and flip flops—once PSL hits the menu, it’s unofficially the beginning of sweater weather for many city-dwellers.
At least we won’t have to deal with those red Christmas cups until (hopefully) a few months later.