Fast-casual food chain Chipotle Mexican Grill will be making an effort to help the victims affected by B.C.’s raging wildfires.
On Wednesday (July 26), all five Metro Vancouver Chipotle locations will be donating 100 percent of its fundraising sales to the Canadian Red Cross.
Chipotle currently operates restaurants in downtown Vancouver, Burnaby, Surrey, Langley, and West Vancouver.
Customers need to mention to cashiers that they want their meal to go toward the Red Cross or B.C. wildfires, in order for the donation to be made.
The proceeds will allow for the Red Cross to supply evacuation centres with cots and blankets; offer families and individuals financial assistance for food, shelter, and water; and activate disaster relief volunteers.
According to B.C.’s chief fire information officer Kevin Skrepnek, more than 128,000 hectares have burned and $77 million has been spent on fire suppression since the start of the year.
Although Chipotle is a popular food spot in B.C. (with no known food safety issues), several of its U.S. locations have been plagued with food-borne illness problems over the past few years. Its most recent food safety setback was a norovirus outbreak this month in Sterling, Virginia, which has caused the company's share price to plummet.