Vancouver has tied with England's London and Manchester for seventh place in a global ranking of the most popular cities for veganism.
The list—compiled by Chef's Pencil, a New York City-based international food magazine—contains updated 2020 data for the month of January 2021 to coincide with "Veganuary", an international nonprofit movement to encourage people every January to try a vegan diet.
Veganuary, promoted by a U.K.-registered charity of the same name since 2014, claims to have convinced 400,000 people worldwide to pledge to try a vegan diet in 2020. The organization "encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people", according to its website.
Vancouver (along with London and Manchester) came behind Amsterdam and Leipzig (tied for fifth and six) and ahead of its U.S. Pacific Northwest neighbour, Seattle.
Fellow Cascadia city Portland claimed the number-one spot, topping all cities worldwide. Of the top 15 cities, Germany claimed five, the U.K. had four, the U.S. three, and Vancouver was the only Canadian representative.
To determine its rankings, Chef's Pencil compiles data from Google Trends and Google Adwords. It claims that vegan-related searches were up 47 percent in 2020, compared to the previous year, and says this means that veganism's popularity has doubled worldwide in only five years.
The magazine further states that January being the busiest month for vegan-related searches is a testament to Veganuary's widespread popularity.
Searches in Vancouver in 2020 for vegan terms increased 28 percent over 2019, it said in a news release, which also constituted a 68 percent jump in such interest compared to three years ago.
Some of Vancouver's most-searched vegan-related terms (apart from vegan restaurants), according to Chef's Pencil, were as follows: vegan pizza, vegan pancakes, vegan ice cream, vegan lasagne, and vegan banana bread.
Below are the top 15 most popular cities for vegans.