Japanese retailer Uniqlo is giving Vancouverites the chance to test its HEATTECH, a line of heat-retaining “innerwear”, first-hand this weekend—in an outdoor fitting room crafted from nearly 4,000 kilograms of ice.
The result of a partnership between Uniqlo and Metropolis at Metrotown, the decidedly cool changing rooms will be open this Saturday (December 9), from 11 a.m. to 2 p.m., at the Queen Elizabeth Theatre Plaza (630 Hamilton Street). In an event being dubbed Chill+Cheer, visitors are invited to try on the Tokyo-based chain’s moisture-wicking, anti-odour HEATTECH apparel in the icy rooms for a chance to score free—what else?—HEATTECH swag.
Weighing almost 4,000 kilograms, the ice that the pop-up fitting rooms will be carved from is thick enough to be opaque, ensuring users’ privacy. Those who successfully brave the cold can then have their photo snapped in front of an “ice photo wall” that comes complete with snow. The giveaway runs while quantities last.
Gift cards to Uniqlo and Metropolis at Metrotown will also be given away to lucky attendees during this time. In addition, Uniqlo has donated cold-weather clothing to Covenant House Vancouver, a local nonprofit that supports youth who have been forced from their homes due to abuse and those who have aged out of the foster care system.
Uniqlo, a Japanese retailer known for its versatile and relatively affordable men’s, women’s, and children’s apparel, opened its first Western Canadian location at Metropolis at Metrotown in October. It has plans to open a second Metro Vancouver outpost at Surrey’s Guildford Town Centre in spring 2018.
The company’s HEATTECH line includes long-sleeve shirts, leggings, and turtlenecks manufactured from a fabric that, according to Uniqlo, “absorbs body heat and retains warmth in tiny air pockets between the woven fibres”.
Chill+Cheer takes place on Saturday (December 9), from 11 a.m. to 2 p.m., at the Queen Elizabeth Theatre Plaza (650 Hamilton Street).