Omni-channel retailer Frank and Oak has launched a women’s pop-up shop in downtown Vancouver that will remain open until December 2018.
Situated at 1173 Robson Street, the temporary store carries Frank and Oak’s full women’s line, including soft V-necks, heavy-duty parkas and pea coats, and smart shoes and accessories. Shoppers will also find unisex T-shirts and pullovers from the Montreal-based brand’s philanthropic And collection, which is produced by Petites-Mains, a Canadian nonprofit that employs and supports women in need.
Emphasizing a mix of elevated basics and trendier garments such as velvet culottes, jacquard floral bombers, and wide-leg jumpsuits, Frank and Oak’s womenswear is designed in Montreal and manufactured in Canada, Europe, and Asia.
Among the line’s most popular items is footwear, which includes leather Chelsea boots and monochromatic sneakers that come in hues like mint and millennial pink. Outerwear and denim, which boasts cool details like frayed hems and dyed ends, are also a hit. Prices range from $24.50 for cotton Ts to $249 for water-resistant parkas.
“She’s a little bit more fashion-forward or fashion-sensitive, so she knows what’s going on,” Jean-Francois Mercier, public relations manager at Frank and Oak, says of the label’s female market.
Founded as an online-only retailer catering to the “creative millennial man” five years ago, Frank and Oak opened a Vancouver flagship at 316 West Cordova Street in 2015 as part of a brick-and-mortar expansion. It launched a womenswear line last fall after developing a female following that consistently browsed the men’s racks both on- and offline.
“They were shopping oversized shirts, shirt dresses, and stuff like that,” Mercier tells the Straight during an interview at the womenswear pop-up.
Frank and Oak has since opened dedicated women’s boutiques in Montreal and Toronto. The year-long pop-up store in Vancouver will test the potential for a permanent women’s store in the city. “The response has been very good in Vancouver, especially at our West Cordova [Street] location,” says Mercier. “So, for sure, we want to move forward.”
The pop-up kicks off today (December 14) at noon and will remain open until December 2018. For opening weekend, guests can expect onsite styling, a DJ, and special gifts with purchases. Check out the images below to see some of our top picks from the womenswear pop-up.
The Frank and Oak womenswear pop-up is open until December 2018 at 1173 Robson Street.