Eyeland Framemakers, a locally owned optical boutique that opened on Granville Island in 1994 and is now located in Gastown, has rebranded as Mosh Framemakers.
Situated at 45 Water Street, the revamped eyewear shop will continue carrying the same handcrafted and European frames it’s developed a loyal following for, though it will now place a larger emphasis on artisanal, bespoke eyeglasses that are made in-house by owner Sara Moshurchak.
Working closely with clients, Moshurchak produces one-of-a-kind frames from scratch at the Gastown studio using acetate as the base and incorporating everything from wheat and wedding lace to dog and horse hair (yes, really), which, when layered underneath a transparent film in the final product, appear as cool abstract prints. Every detail of the frame—from the lens and bridge widths to the frame height and temple-arm length—is customizable.
“Because [the frames] are so small, millimetres matter,” Moshurchak explains during a launch party for Mosh’s rebrand yesterday (February 22). “It’s sort of like having a suit: you could have a fancy Tom Ford suit, but if it’s not tailored well it’s not gonna look good.”
Each bespoke frame takes 20 to 30 hours to complete and starts at $2,200, says Moshurchak, though she also offers a core collection of unisex eyewear consisting of about 40 styles (from $675) that may be tailored for the wearer’s taste and face shape. Metal frames from brands such as Lindberg Eyewear are also available at the boutique. Lenses are done in-house, too.
Moshurchak says she is one of only three women in the world—and the only one in Canada—who produces handcrafted frames from start to finish. A licensed optician, Moshurchak joined Eyeland in 2000 when it was owned by eyewear designer Klaus Sebök. She purchased the business from him in 2008.
“I just fell in love with the profession and the passion, and being able to put art into eyewear,” she says. “It’s not just a visual aid anymore; it’s something that can really define a person’s personality and their look.”
Having refined her frame-making skills over the past decade, Moshurchak is excited to show Vancouverites what she can do. Many clients who request bespoke frames love them so much they end up ordering them in multiple forms and hues, she says. “Once people sort of go through the process of doing this, they really fall in love with the shape and they’ll often get a couple of colours, or one as eyeglasses, one as sunglasses. It sort of becomes their thing because it’s special.”