Tomorrow, Vancouverites will wear pink shirts in droves to zero in on addressing cyberbullying.
The theme of this year's bullying prevention event in Vancouver, Pink Shirt Day, is Nice Needs No Filter, which focuses upon an ongoing issue in our tech-driven era—online bullying—by spreading kindness.
Cyberbullying can range from sending threats via text messaging to using social media to embarass or exclude someone.
The annual Pink Shirt Day rally will be held from 7:30 to 9 a.m. on Wednesday (February 28) in downtown Vancouver at the corner of West Georgia and Granville streets.
Special guests will include Pink Shirt Day cofounder Travis Price, Amanda Todd Legacy Society's Carol Todd, and CKNW Kids' Fund executive director Wendy Lachance.
Pink Shirt Day began in Nova Scotia in 2007 after two students witnessed another student being targeted for wearing a pink shirt to school.
Donations will be collected for the CKNW Kids' Fund will be distributed to antibullying programs and organizations with programs that help to build children's self-esteem. Past beneficiaries have included Kids Help Phone, Out on Screen, Crisis Intervention and Suicide Prevention Centre of B.C., Boys and Girls Clubs of Western Canada, Greater Vancouver YMCA, and Leave Out Violence BC (LOVE BC).