Runway Radar: Janiece Lofstrom's Scarlet Nox aims to empower petite, curvy women

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      By Emily Jiang

      Janiece Lofstrom’s love of lingerie bloomed when she realized the empowering effects sexy lingerie could have on a person’s self-confidence. Understanding the troubles of finding lingerie that fits led Lofstrom to further her education in design. Lofstrom aims to help women feel confident in their own skin through empowering design.

      Scarlet Nox is a lingerie collection for curvy, petite women who wear sizes 8 through 16 with a specialty cup size of D through G. The goal of Scarlet Knox is to embrace one’s own sexuality and have one feel empowered through sensual details and attention to quality and fit. This collection’s theme is to embrace one’s desires and for the wearer to feel unapologetically confident in their body.

      Scarlet Nox will be unveiled at 2018 The Show presented by Tamoda Apparel Inc., on April 19 and 20 at Kwantlen Polytechnic University’s (KPU) new purpose-built Wilson School of Design building. The beautiful and innovative $36-million building houses a range of design programs including the fashion-design-and-technology program. Thirty-one other lines by KPU fashion design and technology students will also be showcased.

      For event details, visit kpu.ca/2018fashionshow or follow @wilsondesignkpu on Instagram.

      Emily Jiang: Describe your collection.

      Janiece Lofstrom: Scarlet Nox is a collection of sensual lingerie for women who wish to feel confident in their body.

      EJ: Who or what was the inspiration behind your line?

      JL: I grew up with my body developing faster then most of the girls my age. Being surrounded by confining social standards that dictated how women should look and feel about their bodies, I personally struggled with feeling comfortable in my own skin. As I grew up I slowly found confidence in my body through finding lingerie that fit while making me feel beautiful.

      Although it wasn’t the only source in helping me accept myself and feel happy, lingerie continues to be a way I can feel comfortable in my skin on my own terms. After realizing this and knowing many other women who are struggling with this problem, it made perfect sense to make lingerie fit women who suffer similar fit issues and who can’t find quality pieces that match their own personal aesthetics.

      EJ: Walk me through your creative process.

      JL: I feel inspired mostly by a combination of nature and a concept or feeling. I find a lot of my inspiration is derived from lace fabrics, partilarly their intricacy and the beautiful texture they have. It's a fabric that holds so much character which can be expressed in so many different ways. I love hands-on work and fully immersing myself in the project to bring the vision I have in my head to life.

      EJ: What have you learned at KPU?

      JL: I have learned that one of the most crucial pieces to success is a strong support system, whether this is your family or friends. Classes were full of exciting challenges, which couldn’t be achieved without teamwork, collaboration, and support from others around you.

      EJ: What aspect of design are you most passionate about?

      JL: Details. I love how all these little details come together to create something so beautiful in the end. I love being a part of all the stages of my designing, from ideation to final creations. The little details, from sketching to finishing a hem a specific way, are always a source of joy when I’m really into a project.

      I love how all these details make up pieces that have such character and their own story or meaning to different people. I want people to have a connection to the clothing they have, instead of wearing something just because they feel they have to.

      EJ: What made you want to become a designer?

      JL: I think I would have to say lingerie. I started sewing near the end of high school and enjoyed being able to create pieces, but nothing had really sparked my passion for designing until I found this connection with lingerie. Since then, I've felt more drawn to design, and it feels incomplete to go too long without some sort of self-expression through it.

      Emily Jiang is a final-year fashion design and technology student at KPU’s Wilson School of Design.

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