Canada's newest passenger air service is offering deeply discounted fares, urging its customers to "spend the savings on yourself".
Swoop, which is owned by Calgary-based WestJet, launched today by offering $99 one-way tickets from Winnipeg to Abbotsford, Hamilton to Halifax, and Halifax to Hamilton.
Its first flight travelled from Hamilton to Abbotsford.
Earlier this year, Swoop announced plans for six weekly flights between Abbotsford and Hamilton. On July 25, it will launch three daily flights between Abbotsford and Edmonton.
The no-frills air carrier operates Boeing 737-800 planes festooned with a magenta-coloured brand.
Passengers can carry one small item onboard but have to pay extra to ship baggage. Lower prices are offered to those who make their baggage arrangements online rather than dealing with a clerk at the airport.