Shelley Frost appointed as incoming president and CEO of the PNE

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      The long-running president and CEO of the PNE, Mike McDaniel, is leaving the organization on July 8 to become president and general manager of Coast Mountain Bus Company.

      And today, the PNE announced that his successor will be Shelley Frost, who's now the vice president of sales and marketing.

      “I joined the PNE because I wanted to be part of an organization that contributes in so many ways to the people of our city and province,” Frost said in a news release. “I’ve loved sharing the PNE team’s genuine commitment and passion for all that we do.

      "The organization is strong and the opportunity that lies ahead for the PNE is enormous," she continued. "I’m thrilled and deeply honored to have the ability to lead this organization into its next exciting chapter."

      Frost has been part of the PNE's executive team for nearly all of the 15 years that McDaniel has been president and CEO.

      "The PNE is a very unique organization and it was important to the Board to find someone that could ensure leadership and organizational stability, a great communicator that could continue to tell the PNE’s story and someone that has a strong grasp of the business community and industry trends," McDaniel wrote to those on his email list.

      The PNE is owned by the City of Vancouver and its board is chaired by Coun. Raymond Louie. He described Frost as "an experienced leader with outstanding relationships across the PNE's many businesses, community and stakeholder committees".

      The PNE was created in 1910 and operates Playland. It hosts the annual Fair at the PNE, which features a popular series of summer night concerts and, of course, the SuperDogs and many other attractions.

      The organization also manages facilities at Hastings Park, including the Pacific Coliseum.