Canadian shoppers have voted with their wallets—against the Trump name.
According to CBC News, Hudson's Bay Company confirmed today (July 13) that is dropping Ivanka Trump's clothing line, based on its sales performance.
The brand has already been removed from the retailer's website and it is being phased out throughout the fall.
The Bay sold clothing, shoes, and accessories from Ivanka Trump's company.
Ivanka Trump had also visited Vancouver to present her fall 2015 collection at Nordstrom Pacific Centre.
The Grab Your Wallet campaign, launched about two years ago, encouraged consumers to boycott retailers that carried Trump family products.
It was followed by a campaign called Baycott that specifically pressured the Bay to drop the Ivanka Trump brand.
Other companies which have dropped Ivanka Trump products include Nordstrom, Bed Bath and Beyond, and Zulily.
Ivanka Trump and husband Jared Kushner were reported in March by CNN to be part of an FBI investigation launched earlier this year that was examining the financing of Trump International Hotel and Tower in Vancouver.