Shoppers can now browse thousands of products, including outerwear, denim, and accessories, from the Tokyo-based label on smartphones and any mobile devices. E-commerce, however, remains unavailable when accessing the Uniqlo website in Canada through a laptop or desktop, marking the first time that the company has launched online shopping in a region with a mobile-first approach.
In addition to carrying a wide array of men’s, women’s, and children’s apparel at customers’ fingertips, the online store will stock an extended range of sizes from XXS to 2XL. There are also items, like chiffon long-sleeve dresses and reversible parkas, which are available exclusively on the mobile platforms.
“Since announcing the launch of our first store we’ve been inundated with requests for e-commerce from people across Canada,” Yasuhiro Hayashi, COO of Uniqlo Canada, said in a news release, “and we are thrilled to be able to serve everyone now, especially locations where we do not have stores.”
In celebration of the e-commerce launch, Uniqlo is offering free shipping on purchases over $49 before taxes. The deal is good from today (August 7) to August 19. Customers who download the Uniqlo CA app and register as a member will also receive a $5 off coupon—redeeamable online or in-store—while those who spend more than $50 in-store will nab $5 off their next purchase online or in-store.
Founded in 1984, Uniqlo operates more than 1,800 stores around the world, including five in Canada—all in the Greater Toronto Area and Metro Vancouver. The retailer entered the Western Canadian market with a 20,800-square-foot shop in Burnaby in October, and quickly followed that with locations in Surrey and Richmond. An outpost in Coquitlam will open this autumn.