Goop, the controversial and much-lambasted lifestyle brand founded and headed by actor Gwyneth Paltrow, has chosen Vancouver as the site for its first wellness summit in Canada.
Dubbed In Goop Health, the event happens at the Stanley Park Pavilion on October 27. It will feature talks with “OG Goop doctors and rising thinkers”; wellness workshops designed to get your body, beauty, and spirit in tip-top shape; and a variety of health-conscious food and drink options from some of Vancouver’s top chefs and vendors—all hosted by Goop’s chief content officer, Elise Loehnen.
Tickets are a cool $400—plus tax—which gets you registered to all of the above, plus access to Goop swag; breakfast, lunch, snacks, and cocktails; and an onsite retail hall where you’re welcome to blow any leftover dough on vitamins, athleisure wear, and paraben-free apothecary products.
This will be the fourth instalment of In Goop Health, and it marks the first time that the summit will take place outside the U.S. (Past editions have been in New York City and Los Angeles.) According to a news release, the conference will offer information surrounding everything from coping with anxiety to changing your relationships to decoding gut health. Physical health will also be given attention.
Founded in 2008 by Paltrow as a weekly newsletter, Goop has since expanded into an online platform and brand that publishes articles, and produces and promotes goods, related to wellness, travel, food, beauty, style, and work. Over the years, the company has come under fire for disseminating advice rooted in pseudoscience and encouraging the consumption of grossly overpriced—and questionable—products and procedures, though a recent article in the New York Times posits that the business is worth $250 million.More