The beauty of a British Columbian park is proving to both a valued asset and a concern.

Illegal parking at Joffre Lakes Provincial Park, which has surged in popularity in recent years, has become such an issue that B.C. Parks is taking action.

On August 30, B.C. Parks announced on its Facebook page that they are anticipating high attendance volumes over the Labour Day weekend.

"The trailhead and overflow parking lots will likely fill up early each day," they state in the post.

Parking on the highway is not permitted, the post points out.

"Cars parked along the highway this weekend will be towed," they state.

Also, on May 18, B.C. Parks prohibited dogs and other domestic pets from Joffre Lakes, due to public health and conservation issues, including excrement contaminating the water systems and the presence of dogs scaring away wildlife.

The Village of Pemberton (which is located to the southwest of the park) submitted a resolution the Union of B.C. Municipalities 2018 conference to be held in Whistler set to be held from September 10 to 14 to develop a trail booking and reservation system to manage the amount of people on trails.

Of specific concern has been Joffre Lakes, which has been overwhelmed with attendance numbers and associated problems, such as increased road conflicts and excessive trash.