As we approach Remembrance Day (November 11), Canadians will begin to see traditional lapel poppies distributed around the country by the Royal Canadian Legion—Canada’s largest veteran support and community service organization.
Every year, these iconic poppies are given out in exchange for on-street donations. But since a growing number of citizens often venture out without cash in their pockets, the non-profit organization has decided to launch a “digital poppy” campaign this year.
The online fundraising initiative will be available online from October 26 to November 11, which can be personalized or dedicated to an individual. Family stories and images can be added to online poppies (a two-sided digital representation of the flower), which can then be downloaded and shared on various social media platforms—make it your Facebook profile picture, post it on Instagram, or tweet it on Twitter.
“Canadians have enthusiastically supported the Legion’s lapel Poppy campaign for many years and the traditional ‘on-street’ donations will continue across the country. But in an increasingly cashless society, we wanted to give people another way to support their Veterans,” said Danny Martin, deputy director of the Royal Canadian Legion, in a press statement. “The Legion’s new digital poppy campaign will allow people to donate online and share their remembrance in a meaningful, personalized manner.”
All proceeds raised from digital and traditional poppies will go toward the Legion’s poppy fund, which support essential programs and services for all of Canada’s Veterans, including Canadian Armed Forces and RCMP, and their families.
For more information and to donate online, click here.