If you've ever wanted to see Céline Dion taken down and roughed up by security guards—as any right-thinking person has—you're in luck, thanks to the frankly bizarre video the Canadian chanteuse made to launch her new gender-neutral children's clothing line, CELINUNUNU.
In the video, Dion sneaks into a hospital at night and heads into the old-fashioned maternity-ward nursery, which has been segregated into a boys' side and a girls' side. She reaches into her bag and pulls out a container of, uh, magic gender-neutering pixie dust, I assume. She blows it into the nursery and sucks all the colour, life, and joy out of it. Actually, no. Just the colour. The pink and blue have been replaced with black and white, presumably because, instead of positing that boys can wear pink and girls can wear blue if they want to (and kids anywhere along the gender spectrum can don any hue they like), CELINUNUNU is arguing in favour of a colour-free wardrobe for all.
Anyhow, the hospital guards aren't having any of it, and they take the singer down. She tries to tell them who she is, but... well, I don't want to spoil the punchline.
CELINUNUNU officially launched today, and the brand's website offers this insight:
CELINUNUNU is a joint partnership between iconic performer Céline Dion, and co-founders and designers of the kids fashion brand nununu Iris Adler and Tali Milchberg. Together, these fierce female forces have created a new children’s clothing brand that breeds equality and freedom of spirit, serving as a platform for a new humanistic education.
CELINUNUNU liberates children from the traditional roles of boy/girl, and enables younger people to grow on values of equality with the freedom to strengthen their own power of personality based on mutual respect.
This is all very noble, but the line's first collection is a little unexciting. Almost everything is black, white, or grey, with only a few splashes of yellow and one pair of blue denim jeans. The skull-emblazoned leggings are pretty badass, admittedly.
See those and all the other items at the official CELINUNUNU website.More