Aritzia to open new Wilfred boutique at Pacific Centre

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      Aritzia is set to open Vancouver’s second Wilfred boutique at Pacific Centre on Wednesday, November 25.

      Like its Robson store, the new 3,900-square-foot space will feature an airy, loft-inspired design that includes concrete floors, white marble, and a balance of raw steel and antique brass elements.

      Vintage furniture, potted plants, and a collection of works from local artists will also be displayed alongside the brand’s feminine and effortlessly cool wears.

      The opening is the latest move in Aritzia’s North American expansion, which includes the addition of 4,837 square feet to its flagship Robson Street storefront.