It's a story that's bound to generate more racial tension in Vancouver.
The New York Times has published a feature article on young second-generation immigrants from China snapping up phenomenally expensive cars.
It opens with an 18-year-old, Andy Guo, complaining about having to share his $360,000 Lamborghini with his twin brother.
The vehicle was given to them by their father, a Chinese coal baron.
These rich kids are known as fuerdai, which is a Mandarin word referring to second-generation wealth.
The journalist, Dan Levin, includes a paragraph on the 440-member Vancouver Dynamic Auto Club, of which 90 percent of the members are from China. To belong, you have to own a car worth more than $100,000.
And so it goes. Expect to see an explosion on Facebook and Twitter, which will bring an untold number of page views to the paper's website.