Vancouver’s Roots flagship store (1001 Robson Street) hosted a grand re-opening party on Tuesday (May 3).
The fashion retail storefront celebrated its official reopening after major renovation plans were announced in early 2014.
Situated in a prime location at the intersection of Robson and Burrard streets, several millions of dollars were spent to remodel its interior and exterior.
Inspired by a “modern cabin” design, Roots on Robson showcases wood panelling, natural wood fixtures, as well as ample lighting.
In addition to the Roots store's variety of iconic apparel, consumers will also be able to find the brand’s full line of leather goods and special products—including the new Mother Earth Collection.
Not only is the lifestyle brand notable across Canada, but it has also garnered significant success in Asia—particularly Taiwan (Republic of China).
Roots is celebrating its 20th anniversary in the Asian island nation, and there are almost as many Roots stores in Taiwan (107) as there are in Canada (110).
Several Taiwanese dignitaries were present at the Roots on Robson store event, including Tom Chih-Chiang Lee, Director-General of the Taipei Economic and Cultural Office in Vancouver.
The Vancouver flagship Roots store exhibits images of Taiwan’s prominent buildings, including Taipei 101. The grand reopening event also showcased Taiwanese food and beer.
A marketing campaign was launched earlier this year, featuring Taiwan’s popular landmarks, as well as Canadian and Taiwanese models wearing the brand’s new spring collection.
Scroll through the photos below for a look at the renovated Roots on Robson store.