Yaletown's new The Glamoury tailors beauty services for today's working woman

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      Ladies looking to get glammed up—or touched up—before, after, or even between shifts have a new spot to hit in Yaletown.

      The Glamoury, billed as the city’s first hair and makeup studio of its kind, officially opens its doors at 1241 Hamilton Street today (May 6). Founded by Vancouver-based country music star AJ Woodworth, the shop offers a customized beauty experience for women who work outside the typical 9-to-5 grind.

      “I realized when I was getting my makeup done that it was really hard to find someone available to do it at 8 a.m.,” Woodworth says, referring to her schedule of early-morning television appearances as an artist. “It got me thinking that maybe there was something that we could do to change things, especially because it’s really accessible to get your hair done, but not your makeup done.”

      Speaking to the Straight at a media preview of the Glamoury—a modern, art-deco-inspired space designed by the same brains behind Homer St. Cafe and Bar, Wilfred, and Savio Volpe—the singer turned entrepreneur stresses that many of the salon’s features are meant to ensure an experience that’s as private as it is comfortable.

      All hair and makeup sessions—available by appointment or walk-in starting at 7 a.m. from Monday to Friday—begin with the completion of an “experience card”, where clients can note the level of interaction (friendly conversation, quiet, or somewhere in between) they wish to have with the stylist.   

      “It takes the ease off both the artist and the client,” explains Woodworth, “because if you come in and you have a packed day, you might want to answer emails or even sleep, and having someone talk to you can be uncomfortable.”

      The Glamoury artists use long-wearing products from a range of brands, including the salon's own cruelty- and paraben-free in-house line.

      Ladies then flip through a luxe bounded menu, where they can choose from seven hairstyles—think beachy waves, an elegant French twist, or sexy Old Hollywood curls—and eight makeup looks, such as the Glow (a fresh, luminous face inspired by the Victoria’s Secret angels) and the Smoke Out (a dramatic smoky eye paired with sculpted cheeks and a nude lip).

      Custom looks can also be requested and different elements from the menu can be combined to create a one-of-a-kind makeup or blow-out style. The Glamoury also offers 20-minute touch-ups to freshen up clients for after-work events, dates, job interviews, and everything in between.

      The salon employs some of the best makeup artists in the city, who use a range of products from brands like Make Up For Ever, Anastasia Beverly Hills, and NARS, plus hard-to-find names such as Smith and Cult, Julie Hewett, and the Glamoury’s in-house line of cosmetics, which are available for sale on-site.

      “I was struggling to find a line that carried high pigment quality, that was healthy and paraben-free, and that had a range of colours that I felt could represent a bunch of different women,” says Woodworth, “so it kind of led me to create my own.”

      The Glamoury brand includes lipsticks and matte lip pens—available in an assortment of shades that run the gamut from dark and vampy to neon bright to subdued nudes—as well as liquid highlighters and pressed pigments, starting at $18. All products are cruelty- and paraben-free and manufactured entirely in Canada.

      “When you have a freelance makeup artist come to your house, you get the best of the best,” says Woodworth. “You get their favourites, and that’s what I tried to create.”