If you’ve hit B.C.’s largest shopping mall sometime over the past few months, you’ve likely spotted Urban Decay’s massive “coming soon” façade on the second level.
Now, the California-based cosmetic giant has announced that September 10 is the official opening date for its first Canadian freestanding store at Metropolis at Metrotown. (Just in time for the release of the company’s fifth—yes, fifth—Naked palette!)
The 632-square-foot space will carry Urban Decay’s full line of cosmetics, plus exclusive “boutique lifestyle” products. An over-the-top “inspiration wall”, four makeover stations, and a digital screen designed to broadcast photos snapped using an in-store mirror will offer makeup junkies the most 21st-century shopping experience imaginable.
Decked out in the brand’s signature purple hue, the shop will feature large-scale fixtures such as a 100-inch custom nickel chandelier and a gigantic chrome statue modeled after Urban Decay founder Wende Zomnir’s black Lab, Marley. Consider it a nod to the company’s cruelty-free ways.
Urban Decay opens at Metropolis at Metrotown (4700 Kingsway, Burnaby) on September 10.