Vancouver-founded menswear label Indochino prepares for nationwide expansion

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      Local menswear retailer Indochino is beginning the year with a bang.

      After a successful 2016 in which Dayang Group, one of the world’s leading apparel manufacturers, invested USD$30 million in the biz, the Vancouver-founded business has announced that it will open eight brick-and-mortar showrooms in 2017.

      These will include a location at Metropolis at Metrotown in Burnaby, which is slated to open this spring, as well as stops in Edmonton, Calgary, Chicago, and Washington, D.C.

      According to a press release, the showrooms will offer customers a “luxury tailoring experience” at affordable price points. Style associates will be available to assist with details such as measurements, lapels, and fabric selections onsite to ensure every client walks away with a customized suit or shirt.

      The new showrooms will also expand Indochino’s omnichannel structure. Founded in 2012, the company specializes in affordable, made-to-measure menswear that rivals the accessibility of ready-to-wear suits.      

      “Whether he’s helped in a showroom by a Style Guide, follows our intuitive online ordering process at home or switches between the two, we want to simplify tailoring for today’s man and, in the process, make sure he shops with us time and time again,” said Indochino’s CEO, Drew Green, in a press release.

      Indochino currently operates 10 showrooms across North America, including a 4,000-square-foot flagship in Vancouver’s Yaletown.

      Follow Lucy Lau on Twitter @lucylau.

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