When life gives you lemons, make lemonade. And if you’re Herschel Supply Co., bottle it and open a lemonade stand retail concept, where you can offer the drinks alongside a selection of summery citrus-themed bags.
Starting this Friday (July 7), the Vancouver-based accessories label will be running the “Lemonade Stand” pop-up shop at 4377 Gallant Avenue in North Vancouver’s Deep Cove. Situated in a former bubbletea shop, the almost 300-square-foot space has been transformed into a makeshift lemonade store that stocks both cold-pressed lemon juices and lemon-adorned Herschel products.
Available in four flavours—Plain, Strawberry, the algae-infused Blue Majik, and Charcoal (from $4)—the lemonades are the result of a collaboration between Herschel and fellow homegrown company the Juice Truck. One hundred percent of proceeds from the juices will be donated to Artstarts in Schools, a local nonprofit that works to increase access to arts-based education for youth across B.C.
Lyndon Cormack, cofounder of Herschel, says he and his brother developed the lemonades and pop-up as a sort of brand exercise, though they quickly saw an opportunity to give back to the community.
“We hope that, through youth education and giving more tools to educators in general, people can continue coming up with innovative ideas,” Cormack tells the Straight during an interview at the Lemonade Stand. “I think it would be great to see what the next generation does.”
Herschel is also offering a collection of collapsible nylon backpacks ($30) and totes ($20) at the pop-up. Adorned with illustrations of lemons, the bags were produced using the hues of the cold-pressed lemon juices. There are yellow (Plain), pink (Strawberry), turquoise (Blue Majik), and dark grey (Charcoal) variations to correspond with the drinks.
The accessories are from the brand’s Packable series and come with pouches that they may be stored and carried in. “They’re kind of the perfect thing for a summer hike or a little boat trip,” says Cormack.
Cormack, who lives in Deep Cove, chose the area—a 30-minute drive from Herschel’s Railtown HQ—for its scenic vistas and popularity during the summer. “It has water, mountain, ocean, hike, and excitement and buzz around it,” he says.
The pop-up comes after the recent confirmation that Herschel will be opening its first Canadian brick-and-mortar store in Gastown next summer. Considering this, the Lemonade Stand is also meant to give Herschel fans a taste of things to come.
Herschel’s Lemonade Stand pops up at 4377 Gallant Avenue, North Vancouver, from this Friday (July 7) until the end of summer. It will operate daily from 10 a.m. to 6 p.m.