Vancouver-based Hootsuite teams up with Adobe in asset-sharing deal

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      Two of the tech world's more influential players are collaborating to help customers "edit, distribute, and measure the impact of social content".

      Hootsuite made this declaration in a news release announcing how its social-media management platform is being integrated with Adobe Creative Cloud and Adobe Stock.

      This will enable Hootsuite customers to edit images for social-media uses using Adobe Creative SDK. In addition, Hootsuite customers will have access to Adobe Stock's library of creative assets.

      "Integrating Adobe Stock into Hootsuite’s platform will provide marketers with the ability to easily extend the reach of their content into social media," Adobe Stock vice president Claude Alexander said. "High quality and authentic imagery is critical for engaging and communicating with customers, and this partnership will enable brands to be more visually impactful with their digital and content marketing initiatives."

      Hootsuite's senior vice president of strategy and corporate development, Matt Switzer, said his company is "thrilled" to work with Adobe to help customers "get more value from their content".

      Adobe Systems Inc. is a San Jose, California–based tech giant that reported revenues of US$5.85 billion last year. 

      Over the past five years, it's share price has steadily increased, trading this morning at US$152.41.