Gorilla Gallery IV: Lush launches free perfume pop-up in downtown Vancouver for limited time

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      U.K.–based Lush Cosmetics is launching its latest line of fragrances this fall, and to celebrate, the environmentally minded label has erected an immersive, perfume-themed pop-up shop in Vancouver.

      Situated at 536 Seymour Street, the multi-sensory experience features 10 interactive rooms that tell the story—visually, aurally, and aromatically—of the inspiration behind Lush’s new scents. It runs on September 26 and 27 (11 a.m. to 7 p.m.) and September 29 and 30 (from 11 a.m. to 8 p.m.) before moving on to Chicago and Dallas as part of a North American tour. Entrance is free.

      For the Road From Damascus fragrance, for example, visitors will be able to hear from refugees and explore a war-torn Syria, where Lush head perfumer Simon Constantine purchased Damascus rose and other ingredients to concoct the citrusy, floral spritz.

      A Lebanese-style sitting room, which will showcase the inspiration behind Lush's Cardamom Coffee and Manouche Zataar scents, is a feast for the senses.
      Lush Cosmetics

      Cardamom Coffee invites guests into a Lebanese-style sitting room, where they’ll experience the spicy rose, cardamom, and olive leaf scent, while the Secret Garden, with its scratch-and-sniff wallpaper, will bring to life a botanical garden that evokes the delicate Osmanthus and immortelle that make up the product’s smell. A silent disco party will take place in the Self-Esteem Machine, which encourages people to "[shake] off bad vibes".

      Vancouverites may also venture into a cozy kitchen in I'm Home, where the scent of fresh-baked cookies fills the room and reveals benzoin, vanilla, and cocao aromas, or step into a converted water tank—tagged with replicated Banksy graffiti—in Tank Battle. The cylindrical white vessel was crafted to mimic the one in which Tachowa Covington, a homeless "elephant man" from L.A., once lived. (And yes, Banksy for-real left his mark on that one.)

      A water-tank replica of the same vessel Tachowa Covington, a homeless man in L.A., once lived in sits in the Tank Battle room.
      Lush Cosmetics

      What Would Love Do?, which details the inspo begind a reinvigorating scent that boasts notes of tangerine, benzoin, and lavender, offers Vancouverites a chance to answer the question via writing on a blank wall. Gorilla Gallery co-creator and Dallas-based artist Hal Samples will also be screening his film, Sample of Society, in Black Currant Angel. The work is a series of documentaries that shares Samples’s experiences with homelessness.

      A select number of the Lush scents, including Road From Damascus, Secret Garden, and Tank Battle (from $36.95), will be available for purchase exclusively at the Gorilla Gallery. Others can be found at Lush stores and online beginning this fall, while a few will only be part of the installation experience.

      The pop-up is the fourth installation of its kind conducted by the body-, hair-, and skincare company and follows the recent relaunch of its Robson Street flagship.

      Lush's Gorilla Gallery pop-up takes place at 536 Seymour Street on September 26 and 27 (11 a.m. to 7 p.m.) and on September 29 and 30 (from 11 a.m. to 8 p.m.) Admission is free.

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