North Vancouver and Sunshine Coast moms to compete in world breastfeeding challenge

    1 of 1 2 of 1

      Mothers across North America are getting ready for a fun challenge on Saturday (September 30).

      They’ll be competing with others across the world to set new records for the most the number of babies breastfeeding at one location.

      Known as the Quintessence Breastfeeding Challenge, the event will kick off the observance of World Breastfeeding Week in Canada from October 1 to October 7.

      Locally, mothers in North Vancouver and the Sunshine Coast will participate in the challenge at two Vancouver Coastal Health locations.

      The two-hour event takes place at the HOpe Centre Atrium (1337 St. Andrews Avenue, North Vancouver), and Sechelt Strong Start Centre (5538 Shorncliffe Avenue, Sechelt) from 10 a.m. to 12 noon.

      Babies will latch on to their moms at 11 a.m.

      The challenge is sponsored by Vancouver Coastal Health, La Leche League, Midwives Association of B.C., and the Quintessence Foundation.

      This year’s theme is ‘Sustaining Breastfeeding Together’, with the message that breastfeeding women need to be supported.

      According to a media release by the health authority, the annual event “celebrates healthy babies and promotes public acceptance of breastfeeding as a normal, natural part of child-rearing”.

      On its website, Vancouver Coastal Health notes that breastfeeding has been “shown to prevent acute and chronic illnesses like lung and ear infections, diabetes and cancer”.

      The authority adds that breastfeeding “strengthens the mother-baby bond and helps children reach their full learning potential”.