This course is our foundational offering, which presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them.

This course is ideal for those with limited experience in digital marketing, or for smaller companies without a dedicated marketing team. During this course, trainees will become more confident and equipped in understanding the value of digital marketing and will be able to immediately implement learned concepts in social media, digital ads, public relations and content marketing.

In this course, trainees will learn:
- Why every company should have a digital marketing strategy
- How to identify the pain points in their own company’s strategy
- Why it matters to have a target audience (Ideal Buyer), and how to identify them
- How to identify the most effective ways to reach this target audience
- How to set SMART Marketing goals, and quantify results to measure success

COURSE STRUCTURE:
Our complete Digital Marketing Training program consists of four modules:
Module 1: Social Media
Module 2: Digital Ads
Module 3: Public Relations
Module 4: Content Marketing

ASSESSMENT METHODS:
This training is primarily hands-on. Assessment methods therefore include:
- Direct observation during classroom sessions
- Checks for understanding, Q+A, and class participation
- Adequate completion of homework given in all modules

COURSE FORMAT:
Hours: 18 hours over 6 sessions
Format: Northwest Building | Room 106A MBA Classroom @ Trinity Western University, 7600 Glover Road, Langley, BC
Course capacity: Maximum 40 people
Time: Tuesday evenings, 7:00pm-10:00pm
Cost: $2,226
Duration: Apr. 3 - May 8, 2018
Total Classroom Instructional Time: 18 hours
Total Remote Instructional time: 22 hours
Total Remote and Classroom Instructional time: 40 hours

Optional: There are an additional 22 hours of instructional time provided via video training and readings to help you achieve further certificates by Google, Hootsuite and Facebook.