This 2-day workshop covers the essentials of using psychology to design human-centered websites, apps, and campaigns that are intuitive, motivating, and engaging.

Participants learn how to recognize and apply over 40 principles of persuasive design psychology, focused on boosting users’ cognitive understanding, motivation, trust, decision making, short-term action, and long-term loyalty.

During the workshop, participants gain experience conducting psychological audits, and learn how to use behavioral science to audit websites and build wireframes.

After completing this workshop, you’ll qualify to take our advanced workshop on psychological architectures, the winning psychological recipes that inspire popular design patterns such as gamification, landing pages, habit loops, stages of change, and more.