"The collection is sold out."
Those words appeared within minutes this morning, as Adidas sold out its 40th-anniversary replica of the blue Orions that Terry Fox wore when he ran his cross-country Marathon of Hope. The kicks had gone on sale at precisely 7 a.m. PST.
One hundred percent of proceeds goes to the Terry Fox Foundation to support cancer research. The release was expected to raise more than $1 million.
In 1980, when Fox launched his mission to raise money for cancer, Adidas sent him 24 pairs of the blue kicks.
The commemorative shoe came with a copy of Fox's original letter asking shoe companies for support. ("We need your help. The people in cancer clinics all over the world need people who believe in miracles. The running I can do, even if I have to crawl every last mile.") The style released today featured shoelaces decorated with his quotes, as well as"Terry Fox" printed in gold above the signature Adidas stripes.
Fox ran the Marathon of Hope on his artificial leg for 143 days before his cancer returned and forced him to stop.
Adidas also released a limited-edition T-shirt marking the anniversary.