East 29th cares about clean beauty and your inner well-being

    1 of 3 2 of 3

      (This story is sponsored by .)

      East 29th creates vegan, non-GMO, paraben-free, fragrance-free, and cruelty-free products with your physical and mental health in mind. The local skincare company understands that Vancouver’s open-minded residents prefer to use high-quality products with natural ingredients. As the world continues to evolve, East 29th knows that it cannot define you by age or gender but the company is confident that you believe in taking care of yourself, inside and out.

      East 29th understands the importance of natural ingredients that support the clean-beauty movement while also implementing essential solutions to your skincare needs.

      The beauty company embraces the wellness benefits associated with adding various natural ingredients into products. East 29th’s main ingredient is lemon rind extract, which is high in antioxidants and potassium. This assists in creating a smooth interneuronal communication between your brain and nervous system, helping to reduce depression and anxiety. When used in your skincare routine, lemon rinds can help cleanse, lighten, and brighten while stimulating new skin growth.

      East 29th

      East 29th is creating solutions that improve your skin but also focus on the union of elements (body, emotions, thoughts, and sensations) that comprise the “Self”. This union encourages natural confidence. The company’s ultimate goal is to inspire change that can be felt by more than just hands—feeling good inside is a vital component to having great skin.

      Founder Victoria Ferguson spent the better part of a decade working as a makeup artist in the film industry, dealing with skin that longed to be cared for. Ferguson’s career quickly evolved from having a hand in character development on-set into a passion for creating natural confidence off-screen.

      The company’s latest product, the Vital Serum, contains hyaluronic acid, niacinamide, and vitamins C and E. These ingredients work together to improve hydration, texture, and tone while also firming, promoting elasticity, and smoothing wrinkles. The serum can be purchased .

      East 29th is giving away a 30 mL bottle of Vital Serum ($88 value) to a lucky Instagram follower. To enter, simply follow on Instagram and tag a friend under the contest post by July 24.

      To learn more about the vegan skincare company, visit