Herschel Supply Co. has launched a collection of home products made from upcycled sails to raise funds for a facility hit hard by COVID-19 closures.
The wall organizers, pen cases, and bucket containers, all bearing the famous woven white label of the hip-without-trying Vancouver-based based backpack brand,
The Re-Sail Program, run in partnership with the Ocean Wise Conservation Association, is aimed at helping to save the Vancouver Aquarium.
The facility has lost millions in ticket revenue that would normally go to animal care and rescue, education, research, and ocean conservation programs. Ocean Wise expects it to take years for the not-for-profit Vancouver Aquarium to recover, with the attraction facing $1 million a month in operation and facility expenses.
The new styles, all one-of-a-kind due to the salvaged fabric and its stitching, source as much material as possible from locally used boat sails that would otherwise be discarded at the landfill. The global travel lifestyle company, founded in 2009 by brothers Jamie and Lyndon Cormack, is also integrating warrantied Herschel items and excess materials into a utility apron, wall organizer, pen case, and small and large bucket containers. They're only available in Canada, and all proceeds go to the aquarium.
We like the canvas bucket containers for plants, firewood, or toy storage, while the wall organizer helps declutter a tool shop, office space, or art studio.
The new collection, available here, is built in the company’s Vancouver design workshop.