A Canadian-owned pornographic video-sharing site has engaged in some damage control after a New York Times article put it in the spotlight.

Earlier this month, columnist Nicholas Kristof declared that Pornhub "monetizes child rapes, revenge pornography, spy cam videos of women showering, racist and misogynist content, and footage of women being asphyxiated in plastic bags".

The company, which is headquartered in Cypress, has a worldwide audience.

It has since announced that it has "enacted the most comprehensive safeguards in user-generated platform history".

And this has reportedly wiped seven million videos off the site.

"We banned unverified uploaders from posting new content, eliminated downloads, and partnered with dozens of non-profit organizations, among other major policy changes," it stated.

In addition, Pornhub pledged "expanded moderation" and recently launched a "trusted flagger program", enabling nonprofit groups to alert the site of content that may violate the terms of service.

"Last year, we voluntarily partnered with the National Center for Missing & Exploited Children (NCMEC) in order to transparently report and limit incidents of CSAM on our platform," Pornhub added. "In early 2021, NCMEC will release our total number of reported CSAM incidents alongside numbers from other major social and content platforms. We will also continue to work with law enforcement globally to report and curb any issues of illegal content."

Pornhub also plans to release a "Transparency Report" next year detailing content-moderation results from 2020.

"Over the last three years, Facebook self-reported 84 million instances of child sexual abuse material," Pornhub noted. "During that same period, the independent, third-party Internet Watch Foundation reported 118 incidents on Pornhub. That is still 118 too many, which is why we are committed to taking every necessary action."

Last week, Vice reported that both Visa and Mastercard are cutting ties with Pornhub.